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Created for MyFarah, a ceramic painting studio in Sindelfingen centered around creativity, community, and slowing down, this project spans branding, web design, communication, and digital systems.
What began as the development of a corporate design gradually evolved into an ongoing collaboration, shaping how the studio presents itself across both digital and physical touchpoints. Rather than focusing on a single outcome, the work aims to create a cohesive and adaptable foundation that can grow alongside the business.
Building a flexible system
As a small and rapidly evolving business, MyFarah required solutions that could adapt to changing needs without losing consistency. The website was therefore designed as a modular system, allowing content, workshops, events, and services to be expanded and adjusted over time. The focus was not only on visual design, but on creating structures that remain manageable in everyday use.
Extending the brand
Beyond the website, the project expanded into many smaller applications across the customer journey. From booking flows and informational materials to signage, printed products, and written communication, each element contributes to a shared visual and verbal language. Together, these touchpoints help create an experience that feels coherent, welcoming, and easy to navigate.
An evolving collaboration
Unlike most projects, this work was never intended as a finished result.
As the studio continues to grow, new challenges, ideas, and requirements emerge. The project therefore remains an ongoing process of refinement — adjusting systems, improving workflows, and developing new solutions while maintaining a consistent identity throughout.
Role – Corporate Design / Strategy / Brand Development / UX/UI Design / Systems Design
Programming - Amanda Höglinger
Photography - Tobias Kopp
Website > myfarah.de
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